Technologies of Sexiness: Sex, Identity, and Consumer Culture 10th edition test bank by Adrienne Evans and Sarah Riley

Empowering Students with Authentic Sexiness

Key cultural shifts have enabled a ‘new sexualization’ of women, shaped by neoliberal, consumerist, and postfeminist media culture. This book provides a framework for understanding how women make sense of their sexual identities in the context of a feminization of sexual consumerism.

Theory and Methodology

Developing a theoretical and methodological framework, the authors expand on the notion of a ‘technology of sexiness.’ They ask what happens and what is lost when people make sense of themselves within the complexities and contradictions of consumer-oriented constructs of sexiness.

Empirical Study

The authors analyze material collected with two groups of women: the ‘pleasure pursuers’ and ‘functioning feminists,’ who broadly occupy positions across the pre- and post-Thatcher eras, and the changes brought about by the feminist movement.

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